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Techno-Commercial ::
The pharmaceutical industry is facing the challenge
of change on several fronts. Companies are restructuring
following a spate of mergers and acquisitions
worldwide. And in India, the year 2005 will mean
compliance with international patent laws, thus
redefining the way we do pharmaceutical business.
R & D requires two distinct sets
of skills ::
- Research or Discovery Skills
- Techno - Commercial Skills
The need for Techno - Commercial skills are increasingly
being felt by the industry now and are becoming
important day-by-day for pharmaceutical R &
D management.
Major Functions ::
- Project Management of Research Projects
- Financial evaluations of Discovery Projects
- Intellectual Property Protection (Patents)
- Licensing of Research Projects
- Financial Activities viz., budgeting, costing
etc.
Project Management ::
With the increasing competition and reducing
development time, companies are forced to adopt
strong project management techniques. Techno -
Commercial department manages all the projects,
which essentially implies planning for the entire
project and then mapping the progress with respect
to milestones. This also involves evaluating new
areas of drug discovery, keeping an eye on competitors
and their profile.
Financial Evaluation ::
All the Research Projects are evaluated using
Discounted Cash Flow (DCF) techniques like Augmented
NPV. Value of a project is determined, keeping
following parameters in mind viz. prevalence of
disease, existing therapy, cost of therapy probability
of success/failure, cost incurred in clinical
trials etc.
Evaluation becomes important in order to know
the commercial worth of the project. TCM has highly
qualified MBA's & Science professionals having
several years of experience who undertake this
job.
Intellectual property protection ::
Intellectual Property has long been used as a
source of competitive advantage. But today, in
companies, it is generating substantial new revenues
as a result of innovative licensing strategies
and more effective management of intellectual
asset portfolios.
In 2005, in keeping with WTO obligations, India
will honour product patent. This will reduce the
number of products available for marketing to
Indian companies after 2005.
Torrent realized this scenario long back and
has a fully functional Patent Cell with Doctorates,
who are looking after all aspects of Intellectual
property protection. Torrent has filed number
of patents in all the major markets like India,
USA, Europe, Japan etc.
Licensing ::
The conduct of business is, in large measure,
a search for new opportunities. In the technology
business, one searches for such opportunities
in new technical capabilities and applications.
Licensing offers a way of getting to existing
or new markets more quickly and at a lesser expense.
The department is actively involved in licensing
activities and has a fully functional team having
member from diverse field of Management and Science.
This team communicates with major International
Pharmaceutical companies for licensing opportunities.
Financial Activities ::
Techno - Commercial department also has a costing
cell having a Qualified Cost - Accountant looking
after different financial aspects like budgeting,
costing etc.
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