Torrent has taken various initiatives to promote healthy living. One of the most well appreciated efforts in the public domain has been its public health campaign through the medium of print ads. To increase general awareness of disease, symptoms and precautions, Torrent sponsored 'Yellow ads' were printed in the Times of India. This was followed by detailed information delivery in cases of enquiry from readers.

A small effort by us, transformed into a comprehensive award winning health campaign. We intend to repeat this feat, so look out for a new set of ads in your newspapers soon.